The company seems to be in the game for the potential long-term rewards, however, and will refine its software in the hopes of deploying it in other states, should they legalize iGaming. Operating solo in the small Garden State market will likely hinder Pala’s ability to build the critical mass of players necessary to keep the games running. Unlike other sites, which have banded together to share player pools and software platforms, Pala’s offering was developed in-house from scratch and is not connected to any other network. Pala opened its NJ online poker room in June 2017, becoming the seventh brand to do so (two are now defunct) since the industry went legal in 2013. The Pala tribe operates the land-based Pala Casino Spa and Resort in California and is partnered with Borgata Hotel Casino & Spa in New Jersey to offer online poker as well as online casino games and bingo in the state.

Pala Poker was created by Pala Interactive, the digital gaming arm of the San Diego-based Pala Band of Mission Indians.

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